by Paris Achen | Mar 29, 2024 | Humans of Short-Term Rentals
Left to right, Cynthia Huang, CEO of DTravel, Sue Jones, CEO of HR4VR, and Margot Schmorak, CEO of Hostfully 1 in 10 vacation rental CEOs and founders are women Long before Vanessa de Souza Lage founded and became CEO of Sustonica, an environmental certification for...
by Paris Achen | Mar 22, 2024 | Humans of Short-Term Rentals
Image: From right to left, Margot Schmorak, her husband, Ari, and her daughter, Eden, at Disneyland. Born both Chinese and Jewish, Margot Schmorak has often felt caught in a perpetual identity crisis. Growing up in Minnesota, “I felt like an outsider wherever I went,”...
by Paris Achen | Mar 12, 2024 | Humans of Short-Term Rentals
From her career as a travel writer to her dual citizenship in the Netherlands and the United States, Diane Daniel’s path has been one of exploration, both of the world and of her values. Her passion for hospitality and commitment to environmental sustainability shines...
by Paris Achen | Mar 12, 2024 | Humans of Short-Term Rentals
Juggling a demanding job at a global consulting firm across multiple time zones, Stacey St. John found herself at a breaking point. She felt overworked, depleted, and disconnected from her own goals. “I felt I was working my tail off to actually help my employer...
by Paris Achen | Mar 12, 2024 | Humans of Short-Term Rentals
Nestled amid the picturesque Finger Lakes region, Lindsay Bolton found her calling not just in the breathtaking landscapes but in advocating for its vibrant tourism industry. Born and raised in this idyllic corner of Upstate New York, Lindsay’s passion for the area...
by Paris Achen | Mar 12, 2024 | Humans of Short-Term Rentals
In the border town of El Paso, Texas, Heidy Seoenz’s journey from entrepreneur to short-term rental advocate has the hallmarks of a heroine in a Western flick, including the bold nicknames. Unlike the Western outlaws who earned their epithets from federal agents,...
by Paris Achen | Mar 7, 2024 | Humans of Short-Term Rentals
Standing on stage at the Vacation Rental World Summit in Lake Como, Italy, in October 2019, Vanessa de Souza Lage, then chief marketing officer at Rentals United, wore a black tie loosely fastened around her neck and addressed the audience. “Usually a tie is a status...
by Paris Achen | Jan 3, 2024 | Event Recaps, Leadership Seminars, STR Advocacy 101
Public speaking and communication skills are an essential part of short-term rental advocacy. These skills help advocates effectively tell their story and communicate short-term rentals’ value to a community, especially during high-stakes regulatory discussions...
by Paris Achen | Jan 3, 2024 | 2023 Winter RR Summit, Event Recaps, Guest Communications, Hosting and Management, Marketing
For The Outpost Group in Jackson Hole, Wyoming, creating an incredible guest experience and supporting local businesses are one and the same. What was originally just one business, Outpost Vacation Rentals, has expanded into a holding company of six businesses. These...
by Paris Achen | Jan 2, 2024 | 2023 Winter RR Summit, Event Recaps, STR Advocacy 101
Even if you live hundreds or thousands of miles away from your short-term rental, you can still influence regulatory and advocacy outcomes in the community where your rental property is located. In a session at the winter 2023 RR Summit, Paul Seago, Director of...
